Gen Z: A Cautionary Tale

A couple weeks ago, a study reported that we are entering a post-literate society: people simply aren’t reading books anymore. The horror!

Before that, there was a trend of managers sharing what their new Gen Z hires were saying/requesting/complaining about in the workplace. For shame!

And lest we forget the article about Gen Z never having completed an entire book during high school before showing up to college. WTF!

Gen Z carries a reputation that’s hard to ignore. Yes, they’re the most socially tolerant, entrepreneurial, tech‑fluent (to an extent), emotionally aware, and scientifically literate generation we’ve ever seen. But, they’re also routinely labeled as entitled, fragile, phone‑obsessed, socially awkward, overly sensitive, and unprepared for adulthood. Those criticisms show up everywhere, especially in headlines about academic struggles, resilience gaps, and workforce readiness. But context matters.

As we’ve been told many times, Gen Z’s identity has been shaped by an always‑on digital landscape, rising mental‑health challenges, and a level of societal instability no previous generation faced at the same age. Many of the behaviors older generations interpret as weakness or entitlement are actually signs of a generation growing up under unprecedented pressure. And that’s exactly why Gen Z has become a warning for parents raising younger kids today.

Continue reading

Kids These Days: Generation Alpha

The new wave of kids born between 2010-2024 is known as Generation Alpha, slated to be the largest, most diverse, and digitally connected generation to date. While the tail end of this generations’ kids are just being born, their reputation precedes them. Remember last year when people were taking to social media about how “rude and disrespectful” this new generation is in Sephora, blaming their millennial parents for their behavior?

But HOLD ON, is Gen Alpha really as bad as they seem or have we become the “Sorry, Boomers” we made fun of in our youth? And is it the parenting or the societal norms that define a generation?

Continue reading