The new wave of kids born between 2010-2024 is known as Generation Alpha, slated to be the largest, most diverse, and digitally connected generation to date. While the tail end of this generations’ kids are just being born, their reputation precedes them. Remember last year when people were taking to social media about how “rude and disrespectful” this new generation is in Sephora, blaming their millennial parents for their behavior?

But HOLD ON, is Gen Alpha really as bad as they seem or have we become the “Sorry, Boomers” we made fun of in our youth? And is it the parenting or the societal norms that define a generation?

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