Attention Span and Learning

Before a child can remember a story, solve a problem, or follow a direction, their brain must stay with the task long enough to take it in. Their ability to focus, shift, and sustain attention shapes how well they absorb information, make connections, and build new skills.

However, a growing body of research points to shorter attention spans among young children, especially in the early grades. Studies of children ages 7–12 reveal measurable declines in sustained attention, including a reported 27.4% drop during continuous-focus tasks. Teachers echo these findings, noting that many students now struggle to stay engaged for more than 10–15 minutes. Oh, and did we mention that reading stamina has dropped as well?

We know what you’re thinking. “Surely, this won’t be MY child…”
But then you notice exactly how often you’ve had to repeat or remind or redirect your kid, over… and over…and over again.
And suddenly, “Is this f’n play about us?”

Attention is critical for learning because it’s the gateway skill that makes all other learning possible. Without it, nothing can truly stick.

Continue reading →

Holiday Gift Guide 2025: Elementary Kids, Ages 6-9

Kids ages 6–9 are growing fast mentally, socially, and physically. They start reading independently, grasp abstract ideas, and enjoy creative and group play. Friendships deepen, empathy emerges, and they seek approval from peers. Motor skills sharpen, and they take pride in accomplishments. Gifts for this age group balance autonomy with guidance, and encourage curiosity, connection, and confidence.

Continue reading →

Holiday Gift Guide: Preschoolers, Ages 3-5

Between ages 3 and 5, children rapidly grow as curious problem-solvers, expressive communicators, and imaginative players. They build friendships, develop empathy, and gain physical independence. This all lays a strong foundation for school readiness and future learning.

Continue reading →

Holiday Gift Guide 2025: Infants and Toddlers

October is behind us, which means it’s officially wish list season. Sorting through the avalanche of toys and games online and in catalogs can feel more than a little overwhelming. I’ll be honest: narrowing down our favorites wasn’t easy. So yes, our list is on the larger side this year. But in our defense, every pick earned its spot.

To make the Child(ish) Advice list, we researched:

  • Is it cool and new?
  • Does it support child development?
  • Does it stand out from all the rest?
  • What do the reviews say about durability and practicality?

This year, we’ve grouped our favorites by target age and by category. First up, infants and toddlers.

Continue reading →

Double, Double, Toil and Trouble: Twin Identities

Aunt Agatha: I have Lynn!
Kelly Farmer: I’m Kelly!
Aunt Agatha: Oh, whoever. I have your sister! If you care about her, you’ll give yourself up now!

Twins are often seen as a packaged deal, especially if they are identical. You can’t say Mary-Kate without thinking about Ashley Olsen, or Tia and Tamara Mowry. Even my own twins are known at school simply as “the twins” or “H and K.”

Mix-ups and mistaken identities are common; and while they may seem harmless, these moments subtly shape how twins see themselves and relate to others. That’s why it’s so important for parents to recognize each twin as a unique individual, with their own personality, behavior, and strengths. This isn’t always easy as physical resemblance, emotional closeness, and family dynamic can make individuality harder to nurture. Factor in the reality that they’ve had a constant companion since the womb, and the journey toward individuality becomes even more layered.

Continue reading →