Before a child can remember a story, solve a problem, or follow a direction, their brain must stay with the task long enough to take it in. Their ability to focus, shift, and sustain attention shapes how well they absorb information, make connections, and build new skills.

However, a growing body of research points to shorter attention spans among young children, especially in the early grades. Studies of children ages 7–12 reveal measurable declines in sustained attention, including a reported 27.4% drop during continuous-focus tasks. Teachers echo these findings, noting that many students now struggle to stay engaged for more than 10–15 minutes. Oh, and did we mention that reading stamina has dropped as well?

We know what you’re thinking. “Surely, this won’t be MY child…”
But then you notice exactly how often you’ve had to repeat or remind or redirect your kid, over… and over…and over again.
And suddenly, “Is this f’n play about us?”

Attention is critical for learning because it’s the gateway skill that makes all other learning possible. Without it, nothing can truly stick.