This year, we’re introducing a new gift guide category just for tweens. With all the rapid growth and change happening in our families, we know they’re going to be firmly in this category soon. Even though it’s an awkward age group, they still have their own distinct developmental needs.

At ages 10-12, kids are no longer little but not quite teens. They ask bigger questions, challenge ideas, and start understanding how they learn. Language sharpens, conversations deepen, and puberty often begins, bringing physical changes and self-awareness. Emotionally, tweens explore identity, crave peer connection, and care deeply about fairness. Gifts for this age group should provide flexible structure, foster open communication, model emotional regulation, all while supporting their evolving interests.

You also want to be careful not to choose gifts that are either too adult or too infantile. They are right in between.